Welcome, fellow members of the Sickos Committee!

Paid Search is going through one of the biggest shifts we’ve seen in over a decade — and most teams don’t realize how much it’s impacting their performance. I have created a quick and easy form where you can score the strength of your existing Paid Search program.

I also have a short video below that breaks down what’s actually happening inside Search right now, why AI Overviews and automation are reshaping the landscape, and what that means for your organization’s ability to capture demand.

In less than 4 minutes, you’ll learn:

• Why AI Overviews triggered a surge in zero‑click searches.

• How shifting user behavior is making Paid Search even more critical.

• Where automated bidding and targeting go wrong.

• The core fundamentals every account needs to perform in an AI‑driven environment.

• How Jasna Solutions helps brands take back control and unlock meaningful performance gains.

If you’re seeing rising costs, inconsistent results, or a sense that your Paid Search program “isn’t working like it should” this will give you clarity on what changed — and what you can do about it.

Watch the video, then request your Performance Opportunity Snapshot to see exactly where the biggest gains are hiding in your current setup. No pressure, no sales pitch — just insight.