The SEM Performance Scorecard

Most organizations waste 20–40% of their paid search budget without realizing it. The causes are almost always the same: inaccurate conversion tracking, misaligned bidding strategies, poor audience segmentation, and landing pages that fail to convert. Even small misconfigurations compound into major performance losses — especially across Google Ads, Microsoft Ads, GA4, and Performance Max.

This scorecard gives you a fast, objective snapshot of their SEM program’s health. The 10 questions contained in the form help to identify where ad spend is inefficient, how well tracking supports decision‑making, and whether campaigns are structured for scalable growth.