A Paid Search expert with 20+ years of experience.
Paid Search is arguably the most measurable marketing channel. With properly setup conversion tracking, you can match what someone search for or what messaging they were served, and tie it to an action taken on your website. Paid Search also provides an opportunity to build your brand awareness and reach people looking for solutions to their needs.
Every Paid Search campaign is custom made to your business and based on your specific needs. My name is Kristy Sorcan and with over 20 years of experience in creating, implementing, managing, and reporting on Paid Search, I have experience with all sizes of organizations. Organizational sizes range from an electronics reseller, working out of his home with a target cost per website order, to complex Fortune 100 companies with large teams, multiple lines of business, and differing product goals.
My resume spans from a local, data driven agency; to a large, multi-national agency; and then to the client side at one of the largest employers in Pittsburgh region. My expansive experience allowed me to work across a variety of verticals:
Healthcare/Pharmaceutical
Financial Services/Insurance
Telecommunications
Luxury Brands
E-Commerce/Retail
Hospitality
Education/Non-Profit
Beyond strategic and hands-on account work, I’ve also presented and educated VP-level and C-Suite Executives about Paid Search, explaining how Paid Search improved their bottom lines and provided strategies to make those programs even stronger. Additionally, I’ve hired recent college graduates and trained them up to be Paid Search professionals, eventually managing accounts of their own.
Now I’m bringing my talents home to start up my own shop. I want to help others to grow their businesses and generate new customers online, while being there for their existing ones. And I want to continue to evangelize the benefits and workings of Paid Search to a greater audience.
Initiate a Strategic Partnership Today
Submit the inquiry form to discuss tailored methodologies that will enhance your organization’s performance and accelerate project implementation.
Frequently Asked Questions
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You work directly with a Paid Search expert, not an entry‑level coordinator. You get transparency, strategic depth, and hands‑on execution — without layers of overhead or slow turnaround times.
Additionally, our pricing model provides flexibility that you can’t even get from a boutique agency, because we want businesses of all sizes to have access to a Paid Search program. -
Jasna Solutions supports organizations of all sizes — from small businesses and startups to complex enterprise brands with multiple lines of business. With 20+ years of experience across healthcare, finance, retail, education, and more, your strategy is always tailored to your industry and goals.
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Full SEM management includes campaign setup, ongoing optimization, keyword and audience refinement, ad copy testing, budget management, performance reporting, and strategic recommendations. You receive senior‑level expertise without the overhead of a full‑time hire.
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Yes — many clients start with a project‑based engagement such as a Paid Search audit, account restructure, or conversion tracking review. These projects provide clarity, uncover opportunities, and establish a strong foundation for future growth.
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Pricing is based on three factors: account complexity, scope of work, and the level of ongoing support needed. You can choose from project‑based pricing, monthly retainers, hourly consulting, or custom training packages.
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No. Engagements are flexible. Monthly retainers are offered on a month‑to‑month basis, and project work is scoped with clear deliverables and timelines.
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Google Ads, Microsoft Ads, and (when applicable) Search Ads 360. If your business uses additional tools or automation platforms, those can be incorporated into your strategy.
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Yes. Monthly retainers include performance reporting with insights, trends, and clear recommendations. Project‑based engagements include a final report summarizing findings and next steps.
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Absolutely. Jasna Solutions frequently partners with internal teams to provide strategy, oversight, troubleshooting, or hands‑on execution. Training and executive education sessions are also available to help teams build SEM expertise.
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Most projects begin within 1–2 weeks. If you need urgent support — such as a performance issue, tracking problem, or campaign launch — expedited engagements are available.